Be found in search, and in AI answers.
We help any website earn better search results and get named by AI assistants, and we monitor both so you can see it working.
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What It Covers
- Technical SEO
- Structured data
- Visibility in AI answers (GEO)
- Content structure
- Monitoring and reporting
What is GEO?
GEO, generative engine optimisation, is the work of getting your business mentioned and cited in AI-generated answers from ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews.
SEO gets your page ranked in a list of results. GEO gets your business named in the answer itself. Most of the groundwork is shared.
What do you do?
- Technical SEO
- We fix what stops search engines reading the site: slow pages, content that only appears after scripts run, broken indexing and tangled URLs.
- Structured data
- We add the markup that tells search engines and AI assistants exactly what your business, services and articles are.
- Content structure
- We reshape pages so each one answers its question in the first lines, with headings a person or an AI assistant can quote.
- Access for AI crawlers
- We make sure AI assistants are allowed to read the site and can find a plain map of what is on it.
- Site architecture
- We plan which pages the site needs and how they link together, so every important page can be found in a few clicks.
How do you monitor results?
For search, we track clicks, impressions and positions in Google Search Console and Bing Webmaster Tools, along with page speed measured on real visits.
For AI answers, we ask a fixed set of questions in the main assistants on a schedule and record whether your business is mentioned and whether your site is cited.
Why an engineering team for SEO?
Because much of SEO is engineering: how pages are rendered, how fast they load and how the site describes itself to machines.
Our founder led a rebuild that moved a platform to server-side rendering and took its Google Search Console clicks from 100 to 4,000 a month, as the platform grew from 20,000 to 150,000 monthly active users.
How long does it take?
Months, not days. Technical fixes show first, often within weeks. Rankings and AI mentions follow as search engines re-read the site and as new pages earn their place.
Nobody can promise a position, and we will not. We can show you each month what changed and what it did.
Does it work for any website?
Yes, whatever it is built with. When the site also needs rebuilding, the same team can do that.
Other Services

AI agents
Agents that do real jobs, running in your own cloud with guardrails, evaluations and cost monitoring.

Custom software
Web and mobile apps, back ends and pipelines, built in any environment and any language.

Cloud services and systems
The system your engineering team builds on: environments, pipelines and infrastructure they can serve themselves from.

Engineering culture
A structure for your engineering team: ways of working, standards, policies and DevOps capability.
What is eating your team’s time?
Tell us the jobs. We will tell you honestly which ones software can take.
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